- Most people have at least one or two promotional items in both their kitchen and office/work
- The best recalled promo items include pens, calendars, magnets, and key tags.
- These items were not the items that resulted in the creating a more favorable impression. These were typically more expensive items with food baskets topping the list, followed by MP3 Players, clocks or watches, digital picture frames, luggage and mugs.
- The study also showed that recall rates were better for promotional products compared to the other media studied (TV, Print, and Online Advertising (not email)).
Check out the full study at: http://bit.ly/baaSZK
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