New poll

We are trying to get some feedback about a sales and marketing conference.  Check out this poll:
http://polls.linkedin.com/p/108189/eszxe

Wine Tasting

Join us in Sherman CT for a wine tasting in the beautiful foothills of Connecticut while the fall foliage is here.

This business networking event is only $5.00, thanks to our sponsor, Aleweb Social Marketing. With that, you get 4 wine tastes, some sangria, and a souvenir wine glass. There will be cheese and crackers as well and the tasting will be done in the winery's special art gallery. The owner of the winery, Eric Gorman, has offered to provide a tour of the winery as well.

More info and RSVP can be done at http://bit.ly/aWYDAO

Ad Bag Promotion is Launched

HV Promotions announces a new promotional program like no other in the country. Our initial run with this program will allow over 4 million (that's 4,000,000+) ad messages to be automatically distributed daily, for about two months, to as many as 200,000 homes in Fairfield County, CT and surrounding areas.

Or maybe you just want your neighbors in your local area to know who your are and what you do. This program allows for that too.

But there's more! Our system is designed to dramatically drive foot traffic through your doors and straight into your business. If your business, or maybe your client's business, could benefit from an increase in foot traffic, then you have to check this out.

Space is limited and time is running out!

This program goes to production by the first week in August and there won't be another run for two months.

Act Now! Find out what all the hype is about.

New Research on Promotional Products

New research shows some interesting facts including:

• Most people have at least one or two promotional items in both their kitchen and office/work
• The best recalled promo items include pens, calendars, magnets, and key tags.
• These items were not the items that resulted in the creating a more favorable impression. These were typically more expensive items with food baskets topping the list, followed by MP3 Players, clocks or watches, digital picture frames, luggage and mugs.
• The study also showed that recall rates were better for promotional products compared to the other media studied (TV, Print, and Online Advertising (not email)).

Check out the full study at: http://bit.ly/baaSZK

Initial Ad Bag Promotion is underway.

First area to be serviced is Fairfield County CT as well as parts of New Haven and Litchfield counties. Folks, this beginnig will provide over 4 MILLION ad placements to over 200,000 homes in the targeted marketing area. The ideal clients for this program are businesses looking for a dramatic increase in foot traffic, and therefore sales, such as retail establishments, restaurants, amusement facilities, etc.

Find out why this would work for your business.

Find out how we can actually increase the foot traffic substantially.

Call us at 203-885-4933 or email at mattscofield@live.com.

Update on Ad Bag Promotions

Our Ad Bag Promotion is printing ads on newspaper home delivery bags. This form of advertising has been around for years and has proven to be a very effective ad medium. However, it has been prohibitively expensive for most small businesses.

What we have done is reduced the cost of the bags by

• printing only in black on white bags
• further making them affordable by dividing the cost among four different advertisers.

Traditionally, the way these bags are used is to purchase enough bags so that all the newspaper's customers receive their newspaper in these bags for one day, usually Sunday. Because we have reduced the cost so much, these bags are designed to be used everyday as the motor route carriers would normally use them, for a period of between 2 and 3 months, depending on the size of the print run and the weather (bad weather will use up the bags faster).

The ads are set up to show one large ad on one side of the bag and three smaller coupon sized ads on the other side.

Another advantage of this program is that it is able to be targeted geographically. Therefore, if someone wants to advertise their pizza restaurant, they can advertise to potential customers in their area and not to someone three towns away.

The Main Reason businesses will advertise this way is to create foot traffic in their establishments and increase sales. Each advertiser is encouraged to put a "call to action" on their ads such as a special discount coupon. This helps bring paying customers in and is an excellent way to track the success of the program for that establishment.

To encourage increased foot traffic alone, we are putting a fill-out form on the bags so subscribers can enter a contest to win a choice of some outstanding trips / vacations. The only stipulation is that the bag with the completed form, or the same info on a card or paper inside the bag, needs to be brought into one of the advertisers' place of business to put it into a special box located at the business.

Therefore, advertising with Ad Bags provides a highly effective way for small businesses to advertise directly to the driveway or front steps of every home delivery customer of the local daily newspaper over a period of time.

This week only, special on pens

Geronimo Ballpoint Pen Sale

IT'S OK TO YELL GERONIMO!

A 1939 movie inspired US Paratroopers in 1940 to yell "Geronimo" as they jumped. The tradition now is fine any time you jump from a high place. Here is your limited and exclusive chance to jump from a regular price of $.89 down to the K&B special of only $.55 - a 38% savings - Geronimo!!

Contact Matt this week to take advantage of this exclusive offer. 203-885-4933

EG1027 Colors: metallic black, blue, burgundy, green, silver
All with matt metallic silver clip, plunger and nosecone with black rubber grip.

Refill: Medium point blue ink (black not available)
Regular catalog price: $.89
Exclusive K&B Special Price: $.55(c)
Min. 400
Price includes 1 color imprint in location next to clip in area 1 ¾" x ½". Add setup $30.00 (c). Individual poly bags included at no charge. Shipping weight 10 lbs/400 FOB NY. 5-7 working days.
48 Hour Rocket Service available. Spector & Co.