Our Ad Bag Promotion is printing ads on newspaper home delivery bags. This form of advertising has been around for years and has proven to be a very effective ad medium. However, it has been prohibitively expensive for most small businesses.What we have done is reduced the cost of the bags by
- printing only in black on white bags
- further making them affordable by dividing the cost among four different advertisers.
Traditionally, the way these bags are used is to purchase enough bags so that all the newspaper's customers receive their newspaper in these bags for one day, usually Sunday. Because we have reduced the cost so much, these bags are designed to be used everyday as the motor route carriers would normally use them, for a period of between 2 and 3 months, depending on the size of the print run and the weather (bad weather will use up the bags faster).
The ads are set up to show one large ad on one side of the bag and three smaller coupon sized ads on the other side.
Another advantage of this program is that it is able to be targeted geographically. Therefore, if someone wants to advertise their pizza restaurant, they can advertise to potential customers in their area and not to someone three towns away.
The Main Reason businesses will advertise this way is to create foot traffic in their establishments and increase sales. Each advertiser is encouraged to put a "call to action" on their ads such as a special discount coupon. This helps bring paying customers in and is an excellent way to track the success of the program for that establishment.
To encourage increased foot traffic alone, we are putting a fill-out form on the bags so subscribers can enter a contest to win a choice of some outstanding trips / vacations. The only stipulation is that the bag with the completed form, or the same info on a card or paper inside the bag, needs to be brought into one of the advertisers' place of business to put it into a special box located at the business.
Therefore, advertising with Ad Bags provides a highly effective way for small businesses to advertise directly to the driveway or front steps of every home delivery customer of the local daily newspaper over a period of time.
