Check out this research study done by Lousiana State University and Texas State University at San Antonio. It show the impact of using promotional products as both a stand-alone advertising medium as well as if it is combined with other advertising media.
http://bit.ly/EiWbH
Sunday, May 23, 2010
Friday, May 21, 2010
AdBag Promotions
Our Ad Bag Promotion is printing ads on newspaper home delivery bags. This form of advertising has been around for years and has proven to be a very effective ad medium. However, it has been prohibitively expensive for most small businesses. What we have done is reduced the cost of the bags by printing only in black on white bags and further making them affordable by dividing the cost among four different advertisers.
Traditionally, the way these bags are used is to purchase enough bags so that all the newspaper's customers recieve their newspaper in these bags for one day, usually Sunday. Because we have reduced the cost so much, these bags are designed to be used everyday as the motor route carriers would normally use them, for a period of between 1 and 3 months, depending on the size of the print run and the weather (bad weather will use up the bags faster).
The ads are set up to show one large ad on one side of the bag and three smaller coupon sized ads on the other side.
Another advantage of this program is that it is able to be targeted geographically. Therefore, if someone wants to advertise their pizza restaurant, they can advertise to potential customers in their area and not to someone three towns away.
Therefore, advertising with Ad Bags provides a highly effective way for small businesses to advertise directly to the driveway or front steps of every home delivery customer of the local daily newspaper over a period of time.
Subscribe to:
Posts (Atom)
